WebDec 20, 2024 · Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their … WebJan 6, 2024 · DoubleClick Bid Manager: The programmatic bidding platform for bidding on and buying high-quality ad space inventory from dozens of publishers and ad marketplaces, including the Google Display Network. DoubleClick Ad Exchange: This is the world’s largest ad marketplace for purchasing display, video, mobile, search, and even Facebook ad …
DoubleClick Advertiser Blog
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DoubleClick No More! Google Renames Its Ad Stack
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